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the LeadersTrust

content strategy, storytelling, branding, and project management

In spring of 2021, I helped to launch a new website and logo/visual identity for the LeadersTrust.


Originally a program area of the Evelyn and Walter Haas, Jr. Fund, this unique approach to investing in the leadership capacity of grantees and movements is now its own entity.


With over $30M invested in nonprofits across the nation, it was time for a fresh new look, feel and content strategy that would enable audiences to understand "the why".

The logo and brand scheme evokes the idea of "tributaries" as the LeadersTrust is all about forging partnerships and utilizing relationships to build our movements. 



  • Yippa (wordpress development)

  • Innosanto Nagara (logo & branding)

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