Hatch a Plan
Getting on the same page about your approach and goals unites your team and sets them up for success. Together, we'll establish goals and an approach to our work together.
Tell powerful stories
Producing high-quality and emotionally resonant content helps attract and retain donors and funders. I'll help you tell powerful stories that your audiences notice.
Inspire action
We don't communicate or engage with our audiences just to hear ourselves talk. We do it because we're trying to inspire our audiences to do something.
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HOW DOES IT WORK?
BRANDING
Your brand is your reputation. It's how you want to be known, and it's what promise you make to your audiences. Colors, messaging strategy, taglines, tone, websites, collateral. Together, we can develop or refine your brand so that how you communicate externally matches and supports your organization's goals.
STORYTELLING
Humans are storytelling animals. Stories are stickier than data points or descriptions of what we do, and they help our audiences relate to our issues. I specialize in asset-based storytelling (an equity frame that evolved from the "people-first" disability movement). We'll challenge traditional power dynamics and reject white savior stories of nonprofits saving poor clients. We'll tell stories, in different formats, of resilience, struggle, systemic barriers, the value of relationships -- all to complicate a white supremacist narrative in the aim of bending towards justice.
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STRATEGY
When running a nonprofit or a foundation, the deadline is often "yesterday". I'm a big believer in deploying GAMEplans for comms teams and campaigns. These are quick, sustainable and right-sized strategy methods that get teams on the same page quickly and help us know how we're on track. Most of my projects begin with a discovery session where I will get valuable information from you about where you want to go, and what's standing in your way. Together, we'll utilize a strategy framework your team can take and use on the next project.
CAMPAIGNS
From fundraising campaigns to communications campaigns, I've planned and launched nationwide or local campaigns and can be your team's coach through their first one or 50th. Values-focused calls to action that engage your audiences, we'll work to pull an effective campaign together for you that builds on your messaging and sets you up for the next steps.
what people say
MARIO PAZ, Good Samaritan Family Resource Center
“Tara truly understands the unique challenges facing nonprofits. She listened to our needs, guided us every step of the way and together we produced a product that we could all feel proud of. Tara is simply wonderful to work with and we can’t say enough about her professionalism and quality work."
MIGUEL DE LA FUENTE LAU, The LeadersTrust
“Tara's sophisticated aesthetic combined with her savvy editorial ability really pushed our team to another level in sharing our story with the world. She was incredibly patient with us throughout the entire website-building process, keeping us accountable to timelines while also exuding tremendous flexibility for whenever work pulled us elsewhere. I have complete trust in Tara’s ability to hold (and explain) every stage of the creative journey with the utmost grace and professionalism.”
EILEEN CRUMM, Family Resource Navigators
"We feel so lucky to have found a consultant (thought partner, guide, coach) as talented and helpful as Tara Robinson. She has worked with us to revamp our website and conduct our first individual donor campaign. In the process, she has helped us to clarify our vision for the agency and strongly brand our materials."