TARA C. ROBINSON
Senior Strategist & Consultant
20+ years of in-house experience at social justice nonprofit organizations
4+ years of consulting experience for foundations & nonprofits
Graduate of Vassar College & Claremont Graduate University
Proud resident of the Mission District in S.F.
hey there, it's nice to meet you
I grew up in Washington, DC as the child of government attorneys who cared deeply about justice and equity. I was six when I attended my first protest with my mother defending a woman's right to choose. I remember feeling the energy and seeing the sea of legs and feet united together. I volunteered a lot as a young person - at the local food bank, at NARAL, at PETA, at PAWS. As a teenager I supported my friends in founding a nonprofit, organizing and attending protests around the DC area. All these experiences taught me that if you don't like the way things are, you take to the streets or the office to do something about it.
Now, I help social-change organizations tell their stories to get noticed and unlock resources — from tackling fundraising strategy and website content to capital campaign case statements.
Instead of coming from a traditional communications firm, I came to communications by building a career in the nonprofit world. When a New York Times columnist called me at work one day to tell me they were writing an article about another nonprofit, I pulled a story out of my back pocket and told it. Next thing I knew, they flew out to interview my client, hired a photographer and they ended up writing the entire article about the organization I was working for instead. What did I learn? As human beings, we love stories. We love to learn from the stories and struggles of others.
I've got twenty years of in-house nonprofit experience figuring out how to strip jargon, speak emotionally and tell stories that upend racist and supremacist power structures.
a tailored team
We'll put together a tailored team to meet your needs. From in-house staff members or consultants you already work with, I'lI leverage my network to create a team designed around your preferences, subject matter expertise, budget, and style.
Miguel Castillo Designs
April 2011 - June 2018
Feb 2009 - May 2011
Consultant at TCR Consulting and senior strategist at Wonder: Strategies for Good. Dedicated to social change communications and fundraising strategies for a foundations and nonprofits, including:
Wonder: Strategies for Good
Robert Wood Johnson Foundation
San Francisco Foundation
California Healthcare Foundation
Community Housing Partnership (now HomeRise)
Fresh Lifelines for Youth (FLY)
First Place for Youth
Chief development officer at Mission Asset Fund responsible for national fundraising arm for the organization. Set strategic direction for and managed marketing and development teams, including executing partnership and expansion campaigns. Increased earned & donated income from $1M-$7M/year, raising over 15M in 6 years. Successfully facilitated advocacy for new statewide nonprofit lending bill SB896 that was signed into law within 9 months. Significantly built organization’s name recognition through above-the-fold feature in the New York Times, securing 500+ media stories in major outlets like Washington Post, KQED, NPR, Forbes and Wall Street Journal.
Manager for Family Voices of California at Support for Families of Children with Disabilities. I helmed a statewide council of 10 Family Resource Centers, overseeing legislative monitoring, educational and advocacy programming for parents of kids with special health care needs. Produced educational programming for parents of kids and young adults with disabilities, including two statewide policy/advocacy summits, a robust webinar series, and Partners in Policy program. Received “Professional of the Year” Award in 2011.
Aug 2006 - Feb 2008
Supervisory and management role for Los Angeles Children's Planning Council. Managed complex collaborative in West Los Angeles between the LA Board of Supervisors, First 5 LA, Libraries, Probation, DCYF, school district, nonprofits, and residents. Improved socio-economic and racial diversity through partnerships with housing developments and established 10 new parent/youth networks.
immigration, economic justice, small business development, transition-age youth, juvenile justice, college readiness, early childhood education, women’s issues, health care policy, homelessness, and special health care needs.