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Learning the
power of story

ABOUT TCR CONSULTING

I grew up in Washington, DC, the child of government attorneys who believed deeply in justice and equity. I attended my first protest at six and spent my early years volunteering, organizing, and supporting advocacy efforts—from food banks to nonprofits founded with friends. I learned early that when the system isn’t working, you don’t wait. You act.

Today, I help social-change organizations tell stories that get noticed and unlock resources—from fundraising strategy and website content to messaging.

I didn’t come up through a traditional communications firm. I built my career inside nonprofits, learning firsthand what resonates. When a New York Times columnist once called looking for a story, I shared one on the spot. The result was a national feature on my organization, reinforcing what I’ve seen again and again: stories open doors.

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A right-sized
approach

HOW WE DO WHAT WE DO

TCR Consulting helps social-change organizations turn clarity into momentum. I partner with nonprofits on fundraising strategy, messaging, and storytelling—supporting everything from case statements to campaigns. 

With 20 years of in-house nonprofit experience, my approach is practical and collaborative, grounded in the realities organizations face every day. I focus on stripping away jargon, centering people, and shaping messages that resonate with funders and supporters.

When projects call for it, I work closely with a trusted designer and website developer, giving clients a seamless path from strategy to design to build. The result is clear, cohesive communications built to support growth and impact.

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Collaborators

miguel.avif

Miguel Castillo Designs

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Malcolm Wallace Photography

yippa.avif

Yippa

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